Not every type of workout is for every body - and if you tried to do a HIIT class, yoga, a bootcamp, CrossFit and a personal trainer all at once, you'd be burned out (not to mention sore & exhausted!). The same is true for your social media plan - read on for quick tips to create a more sustainable relationship with social media.
Are You More of a One-on-One or Group Coaching Type? Why Choose?
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One-on-one business coaching + group energy, accountability and feedback = a winning combo to turn overwhelm into action!
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Social Media: a Tale of Two Conflicting Emotions
In the first year of running my gym (2012), one of my - ahem, much younger - gym members said to me, "You know, you really need to be on Instagram."
So, naturally, my response was "what's Instagram?" 🤦🏻♀️
She downloaded it on my phone, showed me how to set up a profile and I immediately felt:
- Overwhelmed: I just kinda sorta figured out Facebook. Now, on top of running by business, I have to learn another entire platform?
- Insecure: ok, I can figure out the how, but what the heck am I supposed to post and what if people don't like it?
- Conflicted: am I supposed to take focus away from coaching class members to take pics/videos - is that fair to them?
I ultimately had the realization that, if a core person in my audience and client base is telling me where she (and others like her) tend to look for gym updates, stories, etc., that's a really compelling reason for me to learn it and participate. FINE!
Once I realized that this new (to me) platform was a way I could tell stories about my gym members and show the personality of my gym and staff, I started to have a lot of fun with it!
Oh yes, I still often feel overwhelmed by the ever-changing algorithms, wonder why some posts get zero engagement and some get a lot (you all really like my dog, it seems), but I try to still keep it fun and hope that attracts like-minded people to interact with me!
So, Where Can You Start?
🎙️ Listen to My Podcast Interview with Corine Ingrassia!
- Imposter Syndrome with Dr. Carolynn Francavilla: tips for quieting that nagging voice and owning your strengths
- Social Media with Corine Ingrassia: understand your audience and where they are consuming content for a practical approach
- Stretching Your Business with Chelsea Foy: advice to identify when it's time to pivot your business or double down on what you're doing
Three Ways to Help Make Social Media...Burn You Out Less
So, you have zero desire to be a Kardashian...does that mean you can avoid putting your business on social media entirely? The short answer is: no (sorry).
"It's not about being a Kardashian, you know...every business has to be visible, but they don't have to be viral. And I think that that's kind of where we need to shift the mindset, right? You have to be visible, but you don't have to be viral."
- Corine Ingrassia, InSocial
💪 Coach's Cue: I didn't intend for these tips to rhyme, but I'm not mad they do...
Start with WHO
- You have to know who your customer is before you know where to find them
- Create 2-3 "customer avatars" and refer back to one or all when starting to create your social media marketing plan
- Avatar Worksheet you can use!
Pick just TWO
- After you know who you're talking to, pick two platforms (Corine suggests starting with Instagram, then adding another that fits your audience)
Then be YOU
- Post content that's authentic and represents who you really are and what values matter to you
- This will, inherently, attract the type of client whose values align with yours
Watch the Entire Episode Here!
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